Alizdihar
Introducing
A national symbol of prosperity, pride, hope & opportunity.
Defining the UAE Dirham’s Global Identity
The major currencies of the world have their own unique symbol, each representative of their own heritage.
The UAE has established itself as a major global financial hub, making the UAE Dirham virtuous of having a globally recognisable currency symbol.
We have developed a unique symbol that reflects the values, vision and identity of the UAE; a symbol of prosperity, pride, hope & opportunity.
A national and universal symbol for prosperity, inspired by heritage, and driven by a vision for the future.
A Story in Form
Inspired by the UAE’s maritime heritage, Alizdihar features flowing calligraphic lines that capture a sense of movement and progress. It reflects the nation’s role as a global trade hub, connecting its storied past with a future of innovation, creating a lasting symbol of national identity.
1. Rooted in Artistic Heritage
Drawn with a calligraphic brush to reflect our regional artistic heritage, and create a meaningful symbol
2. Inspired by the Sea
Curves inspired by a sail at full stretch, filled with wind
3. The Dhow’s Mast
An angled vertical line reminiscent of the mast of sailing dhows, giving the sign a forward moving dynamic
4. Universal Legibility
د in Arabic alphabet, D in Roman alphabet
Visualising Alizdihar
Banking App
Restaurant Menu
eCommerce Website
Clothes Tag
The Founders
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Born in the UAE, Nikhil is an entrepreneur, designer leader, author and established artist. He co-founded social media platform Brapp, featured by Apple® for its design innovations, and led Digital Experience at CBD. His Financial Wellness book was featured on Monzo Bank’s community portal.
As an artist, he has composed scores for international theatre productions, recorded on BBC documentary scores and performed globally. He is a member of the Emirati Musicians Association, and was awarded the UAE Gold Visa for his contributions to the Arts & Culture in the UAE.
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Ralph is a multidisciplinary designer specializing in calligraphy, typography, and branding. As a Japanese government scholar, he researched cultural aesthetics and community-driven design at the University of Tsukuba, focusing on traditional crafts, cultural preservation, and immersive experiences.
He now leads strategy and product design at a Dubai-based bank and advises startups on design, innovation, and financial well-being.
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Mouza is an experienced multi-disciplinary designer specialising in UX/Digital Experience, Graphic, and Product Design with a Master's degree in User Experience and Interface Design from Nuclio Digital School. She works as a Graphic Designer at Dubai Civil Defence HQ, and previously was an integral part of the UX team at Commercial Bank of Dubai.
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Ahmed is an experienced Product Designer specialising in user-centric digital experiences, currently designing software applications at the Department of Finance in Abu Dhabi. Previously, he played a key role in transforming mobile banking by developing a comprehensive multi-language design system for Arabic interfaces in a leading local bank.